Celebrity endorsements not always a good bet, CU-羞羞视频 study shows

June 20, 2012

Companies paying celebrities big money to endorse their products may not realize that negative perceptions about a celebrity are more likely to transfer to an endorsed brand than are positive ones, according to a new 羞羞视频 study. Celebrity endorsements are widely used to increase brand visibility and connect brands with celebrities鈥 personality traits, but do not always work in the positive manner marketers envision, according to Margaret C. Campbell of CU-羞羞视频鈥檚 Leeds School of Business, who led the study.

CU-羞羞视频 wins International Venture Capital Investment Competition

April 19, 2012

Leeds School of Business news release A graduate team from the 羞羞视频 has won the 15th International Venture Capital Investment Competition, or VCIC, the premiere educational event for venture capital and entrepreneurship.

Startup Gogy Inc. to develop CU-羞羞视频 interactive education platform

April 17, 2012

Startup company Gogy Inc. and the University of Colorado have executed an exclusive licensing agreement that will enable the company to commercialize the Pedago.gy interactive teaching platform developed at CU-羞羞视频鈥檚 Leeds School of Business. Pedago.gy is a Web application that creates a space for educators and students to engage in additional interaction and dialogue beyond the classroom. It provides a means whereby students and instructors can approach a topic in a collaborative fashion, rather than the typical expert-learner model found in most classrooms.

CU-羞羞视频/Harvard team wins $50,000 student competition

April 10, 2012

A revitalization project for downtown Houston combining residential, retail and entrepreneurial business elements won $50,000 in a national urban design competition for a joint student team from the 羞羞视频 and Harvard University.

Colorado business leaders remain optimistic going into second quarter, says CU Leeds School index

April 3, 2012

Colorado business leaders remain optimistic going into the second quarter of 2012 suggesting a recovery is taking hold, according to the most recent quarterly Leeds Business Confidence Index, or LBCI, released today by the 羞羞视频鈥檚 Leeds School of Business.

CU-羞羞视频 names former CU President 鈥楽andy鈥 Bracken to Newton Chair in Leadership

Jan. 26, 2012

The 羞羞视频 today announced the appointment of former University of Colorado President Alexander E. 鈥淪andy鈥 Bracken to the Quigg and Virginia S. Newton Endowed Chair in Leadership at the 羞羞视频.

Trying to eat healthy? Read those nutrition labels carefully

Jan. 19, 2012

People who made New Year鈥檚 resolutions to eat healthier or lose weight might also want to brush up on their math skills. In a new study, marketing professor Donald Lichtenstein found that nutrition labels on packaged food products in the United States can lead even the most health-conscious consumers astray, if they don鈥檛 鈥渄o the math.鈥

Nutrition labels can lead even the most health-conscious consumers astray, study finds

Jan. 19, 2012

People who made New Year鈥檚 resolutions to eat healthier or lose weight might also want to brush up on their math skills, according to Professor Donald Lichtenstein of the 羞羞视频鈥檚 Leeds School of Business. In a study appearing in this month鈥檚 edition of the Journal of Marketing, Lichtenstein and his colleagues found that nutrition labels on packaged food products in the United States can lead even the most health-conscious consumers astray, if they don鈥檛 鈥渄o the math.鈥

Some dating websites do not remove GPS data from photos, CU-羞羞视频 students find

Jan. 12, 2012

While the majority of dating websites do a good job of managing the privacy of their users, a class research project at the 羞羞视频鈥檚 Leeds School of Business found that 21 of 90 dating websites the class examined did not properly remove location data from pictures uploaded by their users.

Colorado business leaders optimistic going into first quarter, says CU Leeds School index

Jan. 3, 2012

Colorado business leaders' optimism has resumed going into the first quarter of 2012 after a dip in confidence last quarter, according to the most recent quarterly Leeds Business Confidence Index, or LBCI, released today by the 羞羞视频's Leeds School of Business.

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