Covert product placements in TV shows increase consumers’ memories and brand attitudes, says CU-Ƶ study

Sept. 23, 2013

Consumers who watch television sitcoms and see product placements through covert marketing have better memories of the products and better attitudes toward the brands, according to three joint studies led by the Ƶ.

CU awarded $3.6 million for new way to produce magnesium for auto parts

Sept. 19, 2013

A Ƶ professor has been awarded a three-year, $3.6 million grant from the Energy Department’s Advanced Research Projects Agency to develop a new process to produce magnesium that can be used to make lightweight vehicle parts.

Schematic

Solid-state battery developed at CU-Ƶ could double the range of electric cars

Sept. 18, 2013

A cutting-edge battery technology developed at the Ƶ that could allow tomorrow’s electric vehicles to travel twice as far on a charge is now closer to becoming a commercial reality. CU’s Technology Transfer Office has completed an agreement with Solid Power LLC—a CU-Ƶ spinoff company founded by Se-Hee Lee and Conrad Stoldt, both associate professors of mechanical engineering—for the development and commercialization of an innovative solid-state rechargeable battery.

Stressed watersheds

Today’s worst watershed stresses may become the new normal, study finds

Sept. 18, 2013

Nearly one in 10 U.S. watersheds is “stressed,” with demand for water exceeding natural supply, according to a new analysis of surface water in the United States. What’s more, the lowest water flow seasons of recent years—times of great stress on rivers, streams, and sectors that use their waters—are likely to become typical as climates continue to warm.

Image from Nanoly. Researcher.

Nanoly Bioscience to develop CU-Ƶ vaccine stabilization technology

Sept. 11, 2013

Nanoly Bioscience of Ƶ and the University of Colorado recently entered into an option agreement that will enable the startup company to develop a technique for protecting vaccines during delivery to rural and less-developed areas of the world.

Microgravity experiments

CU-Ƶ student-built satellite slated for launch by NASA Sept. 15

Sept. 11, 2013

A small beach ball-sized satellite designed and built by a team of Ƶ students to better understand how atmospheric drag can affect satellite orbits is now slated for launch from Vandenberg Air Force Base in California on Sept. 15.

CU Law School students to teach state high school students about Constitution

Sept. 10, 2013

More than 50 students and dozens of alumni of the Ƶ Law School will teach a lesson on the First Amendment in more than 50 high school classrooms throughout Colorado Sept. 11–20 in recognition of Constitution Day. Constitution Day is a national event that annually commemorates the Sept. 17, 1787, signing of the United States Constitution.

Sandra Day O'Connor

Sandra Day O’Connor to speak at CU-Ƶ on Sept. 17

Sept. 10, 2013

Retired U.S. Supreme Court Justice Sandra Day O’Connor will speak at the third annual John Paul Stevens Lecture hosted by the Byron R. White Center at the Ƶ Law School on Tuesday, Sept. 17. The event will be held from 5 to 6:30 p.m. in the University Memorial Center’s Glenn Miller Ballroom on the CU-Ƶ campus. A limited number of tickets to the lecture are available to the general public at no cost. To register for tickets visit the center’s website at http://www.byronwhitecenter.org .

Caroline Himes

CU-Ƶ announces new Office of Industry Collaboration

Sept. 5, 2013

The Ƶ today announced the opening of an Office of Industry Collaboration and the naming of Caroline Himes as director.

Ability to delay gratification may be linked to social trust, new CU-Ƶ study finds

Sept. 4, 2013

A person’s ability to delay gratification—forgoing a smaller reward now for a larger reward in the future—may depend on how trustworthy the person perceives the reward-giver to be, according to a new study by researchers at the Ƶ.

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