Do's & Don'ts
Because the goal of theBe Ƶplatform is to present a single, cohesive message to our internal and external audiences, it is important that all departments, schools, programs, organizations and centers affiliated with CU Ƶ work together to abide by the design guidelines of the platform. Below are correct and incorrectdesign componets to keep in mind when creating a project.
Logo Guidelines:
Do:Lock up the CUƵ logo below the tagline.Use artwork provided rather than reproducing ityourself.
ٴDz’t:Lock up the CUƵ logo on top of the tagline.Use artwork provided rather than reproducing ityourself.
Do:Set the tagline in initial caps.Use artwork provided rather than reproducing the tagline yourself.
ٴDz’t:Set the wordmark in all caps.Use artwork provided rather than reproducing the tagline yourself.
Do:Right align the specific unitwith the bottom right of the "r" in Be Ƶ.
ٴDz’t:Center align the wordmark lockups.
Do:Use lowercase letters for the second word in the "Be" statement.
Do:Use lowercase letters for the second word in the "Be" statement.
Merchandise Guidelines
- University lock-ups should not be altered in any way. They need to either be left-justified or centered.
- The interlocking CU cannot be used by itself or have any artwork behind it or used in conjunction with it. There needs to be a clear space around the lock-up the height and width of the “U” in the interlocking CU when used in conjunction with any artwork
- University lock-ups cannot be used in any color besides approved branding colors. See approved colors.
- The wording “Ƶ” needs to be printed in a branded font.
- Any use of the Ralphie artwork needs to be approved by JT Galloway: Jt.Galloway@Colorado.EDU
- There should be no trademark symbols associated with official university lock-ups or the wording “Ƶ” or “CU.”
Examples
Do:Separate any artwork fromthe university lock-up. The university lock-upmust beused withenough clear space around it.
ٴDz’t:Alter the university lock-up in any way. It needs to beprinted in a straight line eitherleft-justified or centered.
Do:Use the lock-up provided to you by Strategic Relations and Communications.
Don’t: Create your own lockup with unbranded fonts.
Do: Separate group artwork fromthe university lock-up. In the example, the lock-up is on the sleeve to showassociation with the university.
Don’t: Change the branded font used forUniversity of Colorado, place artwork over theinterlocking CU or use "University of Colorado" by itself.
Do: Includethe university lock-up (with adequate clear space around it)to show association with theuniversity.
ٴDz’t: Change theUniversity of Colorado font. It needsto be in a branded font.
Do: Separateartworkfrom theuniversity lock-up withenough clear space around it.
