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This four-week program helps teams through customer discovery and finding a market for their innovation. Derived from the National Science Foundation's I-Corpsâ„¢ program, R2M leverages the nationally recognized Lean LaunchPad and Business Model Canvas methodologies specifically designed for researchers, entrepreneurs, inventors and problem solvers commercializing their innovations.

The Research-to-Market (R2M) Customer Discovery Program is offered by Venture Partners at CU ÐßÐßÊÓƵ, part of the National Science Foundation (NSF) I-CorpsÌýHub: West Region.Ìý

Those interested inÌýR2M should begin with our Starting Blocks Customer Discovery Workshop. After completing both programs, teams are primed to pursue theÌý,Ìýwhere teams can win a $50,000 small business grant.

Program Components

• Teams areÌýmatched with an Industry Mentor to work with them throughout the program
• Virtual workshops focused on customer discovery and finding a market for technologies
• Team presentations and instructor office hours
• 25 interviewsÌýdone virtually in a target industry
• Meeting and building connections with industry experts and mentors

Program Benefits

"It drove me out of my comfort zone of hard technology research and made me think more about the business side of the puzzle."

"This type of program seems almost like a necessity when trying to develop something from within the University. It provided a lot of information."

Application and Eligibility

Those interested in R2M should begin with ourÌýStartingÌýBlocks Customer Discovery Workshop. After completing both programs, teams are primed to pursue theÌý.Ìý

Our I-CorpsÌýprogramming is available to all researchers, inventorsÌýand problem solvers from any research or community institution; all you need is an idea and an interest in bringing it to those in need. Our programming serves a diverse range of people and ventures, so please contactÌýSusan StrongÌýif you have questions about your eligibility.

Participants can apply to and join R2MÌýas individuals. However, teams are strongly encouraged, and only teams of three or more can advance toÌýtheÌý.

R2M is free for all participants.

The application for R2M is open year-round, and the program is held twice a year.